Automotive Journal

It’s very hard to ‘crack America’. Many have tried and failed, whether it’s film, TV or music. For every Ricky Gervais, there’s a multitude of unsuccessful suitors, including the likes of Oasis and the Manic Street Preachers. Mention either of those bands in Europe and you’ll be inundated with fans. Ask the question in America and no doubt a blank face will point you in the direction of a desert or church.

You see, whilst the world becomes Americanized, the US is very picky about what it accepts onto it’s shores – with the one exception of cars. For every Chevrolet or Chrysler dealer there are BMW and Mercedes Benz franchises competing. Europe you see, knows how to build a car and historically, despite Henry Ford getting things rolling with the Model T, America has lagged behind. Therefore, flying in the face of the American Dream

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