10th March 2008

Ford Built Tough

posted in Daves Blog |
An agency working on behalf of Ford has sent me a YouTube link to something Ford is doing to promote its pickups in the US. There are a series of short videos built around some macho sounding 'rules'. They're quite well done. I assume it's an ironic send-up of the American pickup driving stereotype and we laugh at the irony rather than the idea that wearing a pink shirt or drinking 'fancy coffee' is somehow wrong...

This entry was posted on Monday, March 10th, 2008 at 9:46 am and is filed under Daves Blog. Original contribution by Dave's automotive industry blog - from just-auto.com. Responses are currently closed, but you can trackback from your own site.

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