25th
February
2009
Saturn – ‘American Opel’?
posted in Daves Blog |
Was GM right to can Saturn? Mark Bursa's latest commentary for just-auto neatly articulates some thoughts on this question. I must admit I was surprised to see it effectively dumped in GM's latest plan. As Coolbear notes, you could argue that its time has actually finally come product-wise and that running it out of Europe - effectively as 'American Opel' might have helped.
What will happen to Saturn now in the MBO scenario? You can be sure that some in the industry will be eyeing a ready-made US network.
ANALYSIS: Has GM got it wrong on Saturn?
This entry was posted on Wednesday, February 25th, 2009 at 1:11 pm and is filed under Daves Blog. Original contribution by David Leggett's automotive industry blog - from just-auto.com. Responses are currently closed, but you can trackback from your own site.