26th
March
2008
Just been talking to Mark Bursa about Tata and JLR. Who owns the Rover brand now? Ford bought it off of BMW and stopped Shanghai Auto getting it a couple of years back. Has it now transferred over to Tata now under the terms of the JLR sale deal? We're not sure.
Don't laugh but there might be worse things to do than revisit the ill-fated CityRover badge that Tata did with the Indica and MG Rover. It's an option and maybe not quite as nuts as it sounds. The car would have to be brought up to half-decent European spec and you wouldn't sell it through Jag outlets, but maybe it could work as a sub-brand in an LR showroom? Or find another route to market? Could be a brand there that might also conceivably work for a European spec Nano in a few years time?
And by the way, why does BMW still have the Riley brand?
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