1st April 2008

Who owns the Daimler brand?

posted in Daves Blog |
Mark Bursa has uncovered something that's just a little surprising. Who owns the rights to the Daimler name as a car product? No, it is not Daimler AG. Ford had it on Jaguar and Ford has now passed it over to Tata under the terms of the JLR sale. I knew about Jaguar's use of the Daimler name, but I just assumed that by now that historical anomoly might have been ironed out. Apparently not. Staggering. There might be a few people in Stuttgart not entirely happy about that. And no, this is not an April Fool.
Like this post? Publish It On Your Own Blog

This entry was posted on Tuesday, April 1st, 2008 at 5:54 am and is filed under Daves Blog. Original contribution by Dave's automotive industry blog - from just-auto.com. Responses are currently closed, but you can trackback from your own site.

Related articles:
  • Tata-JLR
  • Small electrics
  • BMW and Daimler under pressure
  • Taken for a Ride : How Daimler-Benz Drove off with Chrysler (Hardcover) newly tagged “automotive”
  • Taken for a Ride : How Daimler-Benz Drove off with Chrysler (Hardcover) newly tagged “automotive”

    • Comments are closed.