Automotive Journal

The above car design is Joonas Vartola's Iomega project. It explores ways of incorporating a private 'relaxation capsule' into a chauffer-driven vehicle for busy commuters. It was one of the vehicle designs from the Royal College of Art's 2008 exhibit.

It includes highly influential figures like Peter Horbury who turned Volvo around, and the maverick designer of Ford of Europe, Martin Smith, as well as Jaguar design chief, Ian Callum. Other graduates include the original Audi TT designer and current head of Kia design, Peter Schreyer and Aston Martin?s design director Marek Reichman.

This year's fourteen graduates kept the flag flying. Competing for the 2008 Pilkington Automotive Vehicle Design award, their projects ranged from a fresh take on eco-design to finding new ways of expressing personalisation. A couple of the students even challenged the status quo by designing boats for an imaginary future destroyed by global warming.

You can see a slideshow of all the designs here.

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